Nice&Polite

As well as commissioning the VMA nominated videos for this globally successful campaign, Nice&Polite have also delivered these ground-breaking videos and marketing assets for this number one act – including a series of online comics around the original lyric video concept.

Following on from his documentary work with globally successful artist Jake Bugg, director Michael Holyk was asked by the lovely people at Action Aid to follow Jake as he met young people living in Heliópolis, one of Brazil’s largest slums.

Nice&Polite were requested by Inclusive in Spain to find a world class director to fit the rock and roll brief for this stunning Mango campaign. Internationally successful music video director Ray Kay was the perfect choice.

Capitol Records commissioned the team at Nice&Polite to come up with concepts around Sam Smith’s European tour – the brief was to make films that avoid the usual ‘behind the scenes’ formula and make something as engaging and evocative as the music. Director Michael Holyk followed Sam over a number of dates and recorded the fans, interviewers and taste-makers from each country he visited, weaving their comments, views and opinions of this then emerging artist together to make this series of amazing films.