• SAM SMITH

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    Restart Music Video

    Premiered in the Guardian – the new video for Sam Smith ‘Restart’ see’s the cherub-faced troubadour enjoying the life of a global superstar, and also hanging out with his friends – directed by Michael Holyk.

    For all music content and video enquiries – please get in touch

  • Virgin Media

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    The Nice&Polite news team were on site first to see this spectacular and amazing event – The Big Kahuna! (Brought to you by Virgin Media).

    The brief was to film, edit and deliver the project in 24 hours – and the multi talented Ampersand team did just that! Please contact the N&P hotline to report any other unusual sightings in your area.

  • 5SOS

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    As well as commissioning the VMA nominated videos for this globally successful campaign, Nice&Polite have also delivered this ground-breaking VMA Award winning video and marketing assets for this number one act – including a series of online comics around the original lyric video concept.

  • ACTION AID

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    JAKE BUGG

    Following on from his documentary work with globally successful artist Jake Bugg, director Michael Holyk was asked by the lovely people at Action Aid to follow Jake as he met young people living in Heliópolis, one of Brazil’s largest slums.

  • Mango

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    Rebel Campaign

    Nice&Polite were requested by Inclusive in Spain to find a world class director to fit the rock and roll brief for this stunning Mango campaign. Internationally successful music video director Ray Kay was the perfect choice.

  • SAM SMITH

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    EUROPEAN TOUR

    Capitol Records commissioned the team at Nice&Polite to come up with concepts around Sam Smith’s European tour – the brief was to make films that avoid the usual ‘behind the scenes’ formula and make something as engaging and evocative as the music. Director Michael Holyk followed Sam over a number of dates and recorded the fans, interviewers and taste-makers from each country he visited, weaving their comments, views and opinions of this then emerging artist together to make this series of amazing films.