• Sakari Lerkkanen

    Sakari Lerkkanen

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    We are very excited to announce the signing of Finnish born director Sakari Lerkkanen to the director roster at Nice&Polite!

    Sakari Lerkkanen is Finnish born, London based award winning director. He is internationally recognised in capturing strong emotion and stylised visuals that are focussed on cinematic and symbolic storytelling.

    His work in music videos, commercials and short fiction has won multiple awards and selected to major festivals – including Venice Biennale, Cannes, London Independent Film Festival and the Finnish Music Video Awards, to name just a few.


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    Live Tracks Concept

    At Nice&Polite we are constantly evolving the way we deliver music content – on this series of filmed live tracks for The Strypes director Jake Jelicich takes a different creative direction for each track – the content is then drip-fed to the fanbase as the album campaign progresses. Put on your sunglasses and take a look!

  • Tinie Tempah ft Jess Glynne

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    Not Letting Go (Lyric Video)

    Nice&Polites latest lyric video for Tinie Tempah and Jess Glynnes latest tune ‘Not Letting Go’ – mixing a multitude of animation styles and techniques in this super fun and summer inspired video!


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    Light Up The Dark

    Michael Holyk is charged with the task of re-introducing this amazing artist with a rockier edge for her new campaign. Working again with DoP Eva Arnold, this combination of light and cinematography is a real pleasure.


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    Burn With Me

    Director Michael Holyk goes deep into slow-mo concept driven cinematic loveliness in this study of the ugliness and beauty we experience during a heady night out.

  • Roosevelt

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    Night Moves

    Taking inspiration from the Melancholy disco sound of the track – Sophia Ray’s video for Roosevelt’s Night Moves is based around an unhappy ‘human-disco-ball’ character, aimlessly wondering the streets alone at night, trying to find a place where he fits in. The video creating a slightly surreal and off-beat world of dark streets, flashing lights, vacant looks and dejected dance floors.

  • Jarryd James

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    Do You Remember

    The multi-talented Jake Jelicich delivers this stunning video for Aussie artist Jarryd James. A striking, black & white editorial inspired piece – where Jake gets playful with clever camera techniques and transitions.


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    Ady Suleiman

    Michael Holyk teams up with Sony artist Ady Suleiman again for this tongue in cheek comment on modern society – managing to cast Jesus himself in this second coming of the street orientated caper.

  • The Skints

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    This Town

    New signing Chris Hugall starts his ascent with this beautifully composed piece for East London reggae outfit The Skints.



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    To announce the launch of ‘supergroup’ McBusted’s debut album release – the team at Nice&Polite where tasked with realising an inventive and surprising creative that would stand out from the usual Album TVC formula. The spot ran up until release and helped to secure a top ten album.

  • Glenmorangie

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    Open Golf Championships

    Focussed around the 2014 Open Golf Championships, the team at Nice&Polite where asked to come up with a visual device to link Glenmorangie’s role as sponsor, with the daily news stream and images from Getty’s coverage at the event. This was then shown on the screens at train stations nationwide as the competitors battled for the coveted prize throughout the week long competition.

  • 5 Seconds Of Summer

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    Live At The Forum

    Nice&Polite deliver the latest music video for 5 Seconds Of Summer ‘What I Like About You’ with director Tom Van Schelven – filmed through the last few months tour + ending with their huge headline show at the Forum LA.

  • 5 SECONDS OF SUMMER (Lyric Video)

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    What I Like About You

    Continuing the love-in with global superstars 5 Seconds Of Summer – Nice&Polite deliver another extraordinary lyric video for live track ‘What I Like About You’

  • Meanwhile

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    All For The Taking

    Nice&Polite welcome new signing Jake Jelicich to the family with this brilliant video for Fiction artist Meanwhile.

  • Beagle Street

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    Life Insurance Reborn

    The team at Nice&Polite were commissioned by Academy PR to create an online film for life insurance giants Beagle Street.

    Director Sophia Ray brings this video to life (thankfully not literally) with a slick yet prehistoric twist. For all palaeontology requests please drop us line.


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    L8 CMMR

    This lyric video for Lily Allen, directed by Sophia Ray, transports you into the land of 8 Bit joy – where Lily is the star of her own video game, defeating girls and collecting wine bottles and cigarettes.


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    Dreaming Of The Days

    Urban Strom travels to LA on the Nice&Polite private jet – to capture Katherine Jenkins in this beautifully considered video for her new single ‘Dreaming Of The Days’ – premiered at Harpers Bazaar this weekend.


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    A full service production and creative agency we combine a disciplined and exciting roster of talent, an in-house production team and handful of creative minds to realise whatever your brief from idea inception through to delivery.

    Working across a range of disciplines we create moving image for promos, commercials and TV & Film whilst also offering a full-service campaign design team – we can take any brief, working directly with you on the budget, creative and production process – and deliver a story which understands your message.

    Open, engaged and in-tune with your needs from start to finish… and all with a Nice&Polite smile to go along with it.


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    In Your Arms

    New signing’s HIVE deliver this brilliant narrative driven new video for dance legend Michael Woods – shot in Venice Beach, California

  • Virgin Media

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    The Nice&Polite news team were on site first to see this spectacular and amazing event – The Big Kahuna! (Brought to you by Virgin Media).

    The brief was to film, edit and deliver the project in 24 hours – and the multi talented Ampersand team did just that! Please contact the N&P hotline to report any other unusual sightings in your area.

  • 5SOS

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    As well as commissioning the VMA nominated videos for this globally successful campaign, Nice&Polite have also delivered this ground-breaking VMA Award winning video and marketing assets for this number one act – including a series of online comics around the original lyric video concept.


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    Following on from his documentary work with globally successful artist Jake Bugg, director Michael Holyk was asked by the lovely people at Action Aid to follow Jake as he met young people living in Heliópolis, one of Brazil’s largest slums.

  • Mango

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    Rebel Campaign

    Nice&Polite were requested by Inclusive in Spain to find a world class director to fit the rock and roll brief for this stunning Mango campaign. Internationally successful music video director Ray Kay was the perfect choice.


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    Capitol Records commissioned the team at Nice&Polite to come up with concepts around Sam Smith’s European tour – the brief was to make films that avoid the usual ‘behind the scenes’ formula and make something as engaging and evocative as the music. Director Michael Holyk followed Sam over a number of dates and recorded the fans, interviewers and taste-makers from each country he visited, weaving their comments, views and opinions of this then emerging artist together to make this series of amazing films.